Bassera
Understand your money by understanding yourself.
AI behavioral finance that reads money personality and emotions to build healthier financial habits.
Platforms
- iOS
- Android
- Web
What is Bassera?
Bassera is an AI behavioral finance platform. It combines a money personality assessment, emotion aware expense tracking, and an AI financial coach to help people understand why they spend, save, and decide the way they do.
Overview
Most finance apps track numbers. Bassera tracks the person behind them. Users discover their money personality, log transactions with how they felt, scan receipts, and get guidance from an AI coach that knows their habits. The experience is bilingual, Arabic and English, and designed for the MENA market.
Key features
Understand your money by understanding yourself.
Money personality assessment
A short guided survey maps each user to a money personality with strengths and watch outs.
Emotion aware tracking
Every expense can carry a feeling such as planned, impulse, or stress, so patterns become visible.
AI financial coach
A chat coach answers questions like why do I overspend and builds a plan around real behavior.
Receipt scanner
Scan a receipt and the app detects items, amounts, and categories for quick review.
Financial wellness score
Savings rate, debt ratio, and habit signals roll up into one score users can improve.
Goals, nudges, achievements
Savings goals, timely nudges, weekly challenges, and badges keep progress moving.
Experience the product
Bassera
How it works
- 01
Discover
Take the money personality assessment and see your strengths.
- 02
Track
Log spending with the emotion behind it, or scan a receipt.
- 03
Get coached
Ask the AI coach and receive guidance based on your patterns.
- 04
Build habits
Set goals, follow nudges, and grow your wellness score.
Outcomes
- A clear view of the emotions behind spending
- Personal guidance in Arabic or English
- Goals that turn into daily habits
- A wellness score users can improve over time
Built for
- Banks and fintechs adding financial wellness
- Employers offering wellbeing benefits
- Young professionals managing money
- Families planning savings goals
Brochure
Bassera · Brochure
A two page summary you can share with your team or print.
Download brochure
Bassera
Let us build it with you.
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